Blog Post

Adding new consumers and new days for mass consumption

For years now, the global financial and economic situation has been in a period of high volatility and “tension” that can “ruin” the best efforts of all the economic leaders of our society to maintain a monetary stability that facilitates its growth. Trade wars between countries to curb their own economic problems and imbalances are putting in check the interconnected and completely interdependent world system, where if one party closes a tap, drought occurs at the other point of the installation, and where if another party opens a floodgate, dozens of elements are flooded thousands of miles away.

A hyper-connected world

This system was built “on purpose” so that our entire civilization would be sustained on the pillars of a globalized economy in which no country could jeopardize the development of the majority by policies that would break the flow of capital inflows and outflows, of monetary reserves or of financial exchanges. Those who were in power in the early stages of the creation of today’s economic structures were very clear about the need to prevent a single actor from taking control of the entire world economy, and did their best to implement global exchange policies where the ownership of a resource is often shared among many stakeholders who are mutually dependent on each other so that what they send, issue or pay for on one side, they can receive or collect on the other.

Today, there are few large multinational companies that do not have part of the control of other equally large companies in other sectors, and the latter take part of the control of the former through third parties, who act as intermediaries to avoid excessive concentration of power in the hands of a few hands and boards of directors. This is why, when attempts are made to implement and implement protectionist economic policies for a given country, the entire world flow suffers, and it is necessary to be inventive in order to find creative, legal and financial solutions to re-establish the balance that is in the interests of the major corporations and spheres of world power, whatever it takes in terms of adjustments and restructuring in the smallest links of this chain of world globalization.

The butterfly effect

When, at the macroeconomic level, the various organizations that regulate and monitor the financial networks make their annual reports, they usually take into account that an economic sneeze in Asia ends up causing a headache in Europe and a cold in America, but as long as the economic flow continues its course, and financial assets can continue to circulate, the butterfly effect will be a major problem, and financial assets can continue to circulate like currents of air to keep the “energy” of the economy in perpetual motion, there is no greater problem than that which can lead to the application of “minor” measures to cure the “American cold” or alleviate the “European headache”, and vice versa when it is the markets on this side that affect the markets on the other side.

At a bird’s eye view, the economy is just that, an “energy stream” that provides the fuel needed to move the world. Then, at a zoom microscope’s eye view, it is made up of millions of rules, laws and formalities, of taxes and fees, of transactions and financial parameters, but which, on their own, do not add or subtract anything, being only screws of a huge global structure that has to be kept functioning at all costs, like the individual cells of an organ in which, if one cell suffers a problem, it is a minor inconvenience that can be remedied more or less easily, while if the organ as a whole fails, then everything collapses and causes the body as a whole to fail.

Thus, since the economy and economic transactions are the main engine and organ of human civilization, it is the only pillar that always has to be kept in perfect condition, no matter what happens to the rest of the components, which are based on this first one, and which are only props to keep it working. And it doesn’t matter if we are talking about education, health, culture, art or history, biology or justice, everything has as a base substrate and everything serves to underpin the economic systems of the countries and economic regions of the planet, which, in return, provide the individuals who are under these areas with “minimum” resources to remain individual pistons of the global economy.

When an individual at a personal level stops contributing or does not facilitate free financial and economic change, nothing usually happens, but if entire groups, societies or even a country decides not to participate, protect itself or isolate itself from the maelstrom imposed by international markets, its days are numbered, metaphorically, but sometimes literally, because it is the equivalent of a broken valve in a water conduction structure that suddenly presents a huge leak or, on the contrary, plugs a part of the system.

In the name of…. the economy

Hence, many of the conflicts that are waged in the name of ideas, freedom, homelands and religions are nothing more than disguises for the “plumbers” of the economy who seek ways to re-incorporate the country, region or group into the pipes of world financial globalization. And these plumbers, in general, are not the politicians or presidents of any country, but the same large corporations that have the power of all areas and sectors of society of which they are direct owners, or indirect owners by owning part of the shares of other companies that have control of other areas or resources. Thus, when the enormous macro corporations see how the flows of economic energy stagnate at one point, due to national policies of privatization, isolation, nationalization and protectionism, they send their “revolutionary” forces in the form of millions of dollars to internal dissident groups, or those opposed to the power that has made those decisions, so that they can then, in the name of whatever made-up excuse will strike a chord in the common psyche of those who will suffer the consequences or who will approve and condone the intervention, reverse the situation and reconnect the local, regional or national economy to the global structure of the circular economy of mankind.

This system, of course, is completely unfair, it is completely enslaving and it is completely destructive to the freedom of every people to decide what to do with their resources, how to manage them and how to provide their population with the benefits they bring. And yet, it is practically impossible to get out of it, because to do so, it would be necessary to destroy the deep foundations that have been built to keep this system working at full capacity 24 hours a day, 7 days a week.

On the other hand, if there is an energy in motion that moves the world with thousands of macroeconomic indicators that serve us to monitor its state, it is no less true that as society changes, evolves and becomes aware of it, measures must be put in place to make up this control system and make it more acceptable to its main parts and sources of energy: each human being.

The imperious need to maintain consumerism

Possibly we have all realized that consumerism is the key element so that the engine of the economy that we have explained never stops. But in order for it to never stop, it is always necessary for someone to be consuming something. As those in power demand more and better economic results from themselves by exploiting the base of this very system, it becomes necessary to add more consumers to the structure to sustain the desired growth in profits and expected results. However, most consumers can no longer consume more, so the only way is to start training new consumers from a very young age, children being the targets of this strategy of excessive growth under which our world economy is governed.

So, just convince, bombard, program and stimulate children enough from a very tender age to start asking, demanding and wanting to buy dozens of things they do not need, are certainly harmful to them in many ways depending on their age and mental maturity, and are against the natural processes of growth that occur with mental play, imagination and the use of items not necessarily bought in stores or by Amazon. But, the problem is that if they are not put in place and keep as many consumers as possible “functioning” from the earliest years of life, the system is not maintained, because many adults learn not to need many things, and, therefore, stop buying them, and with that they stop billing the system and the system, in general, suffers when millions of them do.

If these adults have the conscience and realize that the accumulation of products and material things does not give them any kind of satisfaction, the system looks at those who can not yet reach these conclusions, and force these adults to buy for children what “conscious” adults would not buy for themselves, ceasing to inject money into the system, but injecting it through the multiple purchases that are made for the little ones, in all aspects and moments of the lives of children, whether they are our children, grandchildren, nephews, nieces, nephews or children of friends to whom we have to give gifts from time to time, and who also demand, directly or indirectly, that we do it to them thanks to the tremendous effort of advertising to convince them that they really need that toy or that artifact, although later, because of their maturity and mental evolution, they will use it for only a week or less, since they do not have a mature psyche to enjoy it without wanting to move on to something else before they have even thrown away the wrapping paper in which the gift came wrapped.

Days of frenzied compulsive buying

But since these incentives do not bring as much economic flow to the system as is required, simply because of the need to accumulate more and more in high-level corporate power circles, annual shopping calendars must be adjusted to offer incentives to stimulate the common psyche to spend as much as possible on certain dates. If obviously Christmas and birthdays already have this natural function, but not enough, specific days such as Black Friday, Single’s Day, Valentine’s Day, Father’s and Mother’s Day, etc., etc., had to be created so that at least, once a month, there would be an insertion of extra money into the world economic system and financial energy would flow more strongly throughout its framework. Something like pouring in a plunger to break up blockages or concentrations of that which clogs the pipes, so that the impulse of these purchases would produce the effect of intensifying the power of the economy and prevent any slowdown that might jeopardize its stability.

In short, nothing that happens in the world has a basis, cause, effect or consequence that is not related to the economy, money and financial flows, all other areas of life are based on this first one, and the entire welfare state and the growth of the population depend on it. No matter how evolved or conscious a part of the population is, its life will always depend on a monetary flow that goes from Vietnam to Sao Paulo, from Vancouver to Cape Town or from Ushuaia to Tokyo, stopping in every corner of the planet where there is a multinational company, with a banking system created for its needs and interests and monetary rules that dictate how to keep circulating that economic flow to the next stop, readjust, and start again.

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