Incumbents Inertia in the Automotive Industry: Technological, Market, and Societal Drivers of Electric Vehicle Standardization
Incumbents Inertia in the Automotive Industry: Technological, Market, and Societal Drivers of Electric Vehicle Standardization Authors: Alexander Brem, Petra A Nylund Publication date: 2023/11/23 Journal: IEEE Transactions on Engineering Management Publisher: IEEE Link Abstract: The arrival of electric vehicles to the mass market is hindered by lacking standardization of components and solutions. Standardization is especially important because of this technology's environmental and social impact. However, it is also particularly complex due to the interrelated technologies and actors concerned. Hence, in this article, we examine opportunities…